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Head of Marketing

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Responsibilities


  • Develop and implement the brand and communication strategy for PashaPay.
  • Lead the marketing planning and budgeting process, ensuring efficiency and cost optimization.
  • Oversee the areas of Digital Marketing, SMM, Content Marketing, Creative, and PR.
  • Develop and execute a PR strategy to strengthen the company’s image and brand awareness.
  • Collaborate with the Product Marketing team to create product positioning and go-to-market strategies.
  • Manage analytics and evaluate campaign performance, making data-driven decisions.
  • Ensure brand consistency and unified standards across all visual and verbal communications.
  • Provide leadership and mentorship within the team, fostering a culture of creativity, ownership, and excellence.
  • Oversee timelines and quality for all marketing activities and campaigns.
  • Ensure effective cross-team collaboration with Product, Business, Design, and other departments.
  • Support cross-functional and ecosystem initiatives aimed at strengthening the brand synergy within the group of companies.


Requirements


  • 7+ years of experience in senior marketing roles (preferably within FinTech, digital, or technology companies).
  • Deep expertise in branding, marketing communications, and digital marketing.
  • Proven experience managing budgets, optimizing spend, and analyzing ROI.
  • Strong analytical mindset and ability to interpret marketing metrics and data.
  • Leadership and team management skills with experience in coordinating cross-functional processes.
  • Strategic thinking with the ability to shape long-term brand vision.
  • Creativity, initiative, and the ability to make decisions in a dynamic, fast-paced environment.


Conditions

  • Career growth and professional development in a dynamically developing company;
  • Decent payment based on industry standards
  • An exciting opportunity to shape the product, with leadership committed to open dialogue and a team of purpose-driven colleagues;
  • Unlimited Learning options: Access an array of learning opportunities to support your professional growth;
  • Medical Insurance: Full medical coverage from day one;
  • Corporate Mobile Number: Stay connected with a company-provided mobile number;
  • Exclusive Discounts: Access the DəyərliSən app for discounts across various services and products within the PASHA Group;
  • Sports & Wellness Programs: Enjoy discounted access to Push30 fitness and sports activities.
     

    If you relocate, we offer in addition

    • Relocation Support: flight tickets and up to 2 weeks of hotel accommodation.
    • Rental Assistance: first month’s rent covered by the company.
    • Migration Support: visa and residency permit processes handled by the company.

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