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PR Specialist

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Responsibilities

  • Lead and coordinate all initiatives aimed at promoting the Company’s brand and products.
  • Develop and execute comprehensive brand strategies to enhance market presence.
  • Manage media relations, including collaboration with bloggers, publications, and magazines; oversee mutual mentions, coordinate publications, and draft press releases.
  • Conduct trend analysis and design effective brand promotion campaigns.
  • Generate innovative ideas for PR activities, including impactful newsworthy events, viral marketing, and guerrilla tactics.

Requirements

  • At least 3 years of professional experience in marketing or public relations; fintech industry experience is highly desirable.
  • Proficient in social media monitoring and content trends relevant to the fintech sector.
  • Expertise in new media formats such as viral videos, vertical content, and Telegram posts.
  • Strong understanding of PR tools and techniques.
  • Demonstrates creativity, initiative, excellent communication skills, and a proactive approach.

Conditions

  • One of the best business centers of Baku with spectacular sea view.
  • Career growth and professional development in a dynamically developing company.
  • Decent payment based on industry standards;
  • An exciting opportunity to shape the product, with leadership committed to open dialogue and a team of purpose-driven colleagues.
  • Unlimited Learning options : Access an array of learning opportunities to support your professional growth.
  • Medical Insurance: Full medical coverage from day one.
  • Corporate Mobile Number: Stay connected with a company-provided mobile number;
  • Exclusive Discounts: Access the DəyərliSən app for discounts across various services and products within the PASHA Group.
  • Sports & Wellness Programs: Enjoy discounted access to Push30 fitness and sports activities.
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