Senior Marketing Analyst

● Maintain and improve mobile (app) analytics by working with marketing events within our applications.

● Set up attribution and manage unattributed traffic, including reporting and distinguishing between paid and organic channels.

● Work with raw app data.

● Build dashboards showing marketing campaign performance and user activity.

● Reconcile raw data, interface data, and created data marts.

● Identify issues and growth opportunities for the app marketing team, and support the execution of marketing experiments.

● Communicate effectively with app marketing, analytics, and development teams.

● Handle various ad-hoc data requests.

● At least 3 years of experience as a data analyst or 1+ year specifically in app analytics.

● Proficiency with BI tools (e.g., Tableau, Superset, Looker Studio, etc.).

● Understanding of mobile attribution and familiarity with key marketing metrics.

● Experience working with any app tracking tool (e.g., Firebase, Adjust, Appsflyer) and raw app data.

● Hands-on experience with app marketing, including incrementality tests, SKAdNetwork (SKAD), and unattributed traffic.

● Intermediate-level SQL skills (BigQuery, MySQL, or similar).

● A proactive mindset with the confidence to propose and test your own hypotheses.

Nice to have:

● Ability to forecast various marketing metrics.

● Familiarity with core Python data analysis libraries (Pandas, NumPy, Matplotlib).

● Knowledge of mathematical statistics and strong logical thinking skills.

● Experience working with Git

● One of the best business centers of Baku with spectacular sea view.

● Career growth and professional development in a dynamically developing company.

● Decent payment based on industry standards.

● An exciting opportunity to shape the product, with leadership committed to open dialogue and a team of purpose-driven colleagues.

● Unlimited Learning options : Access an array of learning opportunities to support your professional growth.

● Medical Insurance: Full medical coverage from day one.

● Corporate Mobile Number: Stay connected with a company-provided mobile number.

● Exclusive Discounts: Access the DəyərliSən app for discounts across various services and products within the PASHA Group.

● Sports & Wellness Programs: Enjoy discounted access to Push30 fitness and sports activities.