Senior Marketing Analyst
Responsibilities
- Maintain and improve mobile (app) analytics, including working with marketing events in our applications;
- Configure attribution and handle unattributed traffic by generating reports and segmenting traffic by paid and organic channels;
- Work with raw app data;
- Create dashboards with data on marketing campaigns and user activity;
- Reconcile raw data, interface data, and created data marts;
- Identify issues and growth opportunities for the app marketing team and conduct marketing experiments;
- Collaborate with app marketing, analytics, and development teams;
- Perform various ad-hoc requests.
Requirements
- Minimum 3 years of experience as an analyst, with at least 1 year in app analytics;
- Proficiency in BI tools (Tableau, Superset, Looker Studio, etc.);
- Understanding of mobile attribution and key marketing metrics;
- Experience with any app tracker (Firebase, Adjust, Appsflyer, etc.) and raw app data;
- Experience in app marketing, including incrementality tests, SKAdNetwork, and unattributed traffic;
- Intermediate-level SQL skills (BigQuery, MySQL, etc.);
- Confidence in proposing and testing your own hypotheses.
Conditions
- One of the best business centers of Baku with spectacular sea view;
- Career growth and professional development in a dynamically developing company;
- Decent payment based on industry standards;
- An exciting opportunity to shape the product, with leadership committed to open dialogue and a team of purpose-driven colleagues;
- Unlimited Learning options : Access an array of learning opportunities to support your professional growth;
- Medical Insurance: Full medical coverage from day one;
- Corporate Mobile Number: Stay connected with a company-provided mobile number;
- Exclusive Discounts: Access the DəyərliSən app for discounts across various services and products within the PASHA Group;
- Sports & Wellness Programs: Enjoy discounted access to Push30 fitness and sports activities.
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