Senior Product Marketing Specialist
ApplyResponsibilities
- Develop effective marketing strategies and implement go-to-market plans to achieve the company’s key OKRs.
- Conduct market and competitive analysis to improve competitiveness and increase PashaPay’s market share.
- Collaborate closely with product teams.
- Develop and adapt unique value propositions (UVP) for target segments and niches.
- Generate and validate marketing hypotheses.
- Plan and coordinate product launches and user scenarios together with product designers.
- Co-create long-term product development strategies (1–3 years) with product teams.
- Analyze marketing performance, forecast results, and measure the efficiency of marketing investments.
- Organize and conduct A/B and multivariate tests, as well as cohort analyses.
- Collaborate effectively with cross-functional teams (Growth, CVM, Performance, Sales, Product Management). Set and oversee tasks for internal marketing teams in implementing marketing activities.
- Develop ROI reports on marketing activities for management.
- Maintain the task tracker (Jira) systematically.
Requirements
- 5+ years of marketing experience, including at least 3 years in product marketing.
- Experience in fintech, digital banking, or ecosystem products is an advantage.
- Proven experience building end-to-end go-to-market strategies, including segment, channel, and activity descriptions.
- Experience in customer segmentation and understanding of various segmentation methodologies.
- Deep understanding of unit economics: CAC, LTV, Retention Rate, C1, AMPPU, Churn Rate.
- Experience working with analytics and BI tools (Amplitude, Mixpanel, Power BI, BigQuery).
- Skills in building and optimizing acquisition, activation, and retention funnels.
- Excellent cross-team communication and systems thinking skills.
- Results-oriented and able to work in a fast-changing environment.
Conditions
- Work in one of the best business centers in Baku (by the way, there are 275 sunny days a year!).
- Competitive salary “at market level.”
- Full relocation package to Baku + assistance with documentation.
- Health insurance, paid vacation, sick leave, corporate events and bonuses, fitness discounts.
- Work equipment provided.
- Opportunity to influence the product, open-minded leadership, and an ambitious, professional team.
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